Enter values below and the campaign URL will generate automatically. Click the links for a description of the field and examples. Remember: each placement should have a unique UTM tag; even if the landing page URL is the same for all placements!
- Generated Campaign URL Copy to Clipboard
- Your last generated campaign URL
Google Analytics Campaign Tracking FAQ
What does "UTM" stand for? UTM stands for "Urchin Tracking Module". Urchin was purchased by Google in 2005 and re-branded to "Google Analytics". Source: Campaign Monitor »
Where can I learn more about Campaigns and Google Analytics in general? The Digital Analytics Fundamentals course in Google's Analytics Academy is a great resource to learn and test your knowledge using their assessment test. Source: Google Analytics Academy »
Where can I take a proof-of-proficiency test and become certified in Google Analytics? Google Partners is what you're looking for. For more information (and study guide), check out the Digital Analytics Fundamentals » Source: Google Partners »
For Google/Facebook conversion tracking and re-marketing, where in the HTML do the tag snippets go?
Google Re-marketing and Google Conversion tags go at the end of
<body>. Facebook Re-marketing and Facebook Conversion tags need to go at the end of
Sources: Google Re-marketing », Google Conversion », Facebook Re-marketing », Facebook Conversion »
This is a campaign URL builder for Google. This generator validates the URL and will automatically encode strings as needed. It also generates on input (instead of having to submit to build). Google’s Official Campaign URL Builder »