These are recommended custom alerts for Google Analytics to be notified when certain things happen on the website.


It is advised to check both the “Send me an email…” for all alerts, and “Send a text message…” boxes for at least the more important ones.

No Data

This alert will trigger if there are no sessions in a day. If this alert is sent out, it means that either something is wrong with the tracking code, or that there were truly no visitors that day.
Period: Day
Alert Conditions:
This applies to: All Traffic
Alert me when: Sessions, Is less than, 1

Traffic Spike

This alert will trigger if there is a large increase in the amount of traffic compared to the same day in the previous week.
Period: Day
Alert Conditions:
This applies to: All Traffic
Alert me when: Sessions, % increases by more than, 30%, Compared to Same day in the previous week

404 Pages

This alert will trigger if there 404 pages are being triggered. Ideally, it would be set to “Is greater than 0”, but the number can be increased as needed.
Period: Week
Alert Conditions:
This applies to: Page Title, Contains, 404
Alert me when: Pageviews, Is greater than, 0

Avg. Page Load Increase

This alert will trigger if the average load time for pages increases by over 10% in a single month.
Period: Month
Alert Conditions:
This applies to: All Traffic
Alert me when: Avg. Page Load Time (sec), % increases by more than, 10%, Compared to Previous month

Possible Brute Force Attempt

This alert will trigger if there are many incorrect login attempts in a single day. If it is seen, the next step would be to look at the event itself to see what username is being targeted and what IP the attempts are coming from.
Period: Day
Alert Conditions:
This applies to: Event Category, Contains, Attempted User:
Alert me when: Total Events, Is greater than, 5