If the project is associated with a Youtube channel, it is important to link the data to Google Analytics.

Create a new property in Google Analytics

  • Google Analytics > Admin > Property Dropdown > Create a new property
  • Name it appropriately (“Youtube” or Client – “Youtube)
  • Paste the Youtube channel URL, choose the industry and timezone, and click “Get Tracking ID”
  • Copy just the Tracking ID “UA-XXXXXXX-X”.

Link the Youtube Channel

  • Youtube > Creator Studio
    • You can access this by going to a video then click “Video Manager” or “Analytics”
  • In the left side navigation find Channel > Advanced
  • Scroll down to “Google Analytics property tracking ID” and paste the Tracking ID
  • Click “Save”

This will send Youtube data to the new property in Google Analytics.