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Sends visitor data to the CRM (default: Hubspot)

JavaScript February 7, 2021


nebula.crm(action, data, callback)


(Required) (String) What will be done with the data
Default: None

(Required) (Object) The data to store
Default: None

(Optional) (Boolean) Send a virtual pageview to work with Hubspot Free CRM
Default: true

Parameter Notes

Action can be “identify” or “event”.

Data is stored as an object of {property: value}.

Request or provide clarification »


Send multiple columns of data in the same function

nebula.crm('identify', {
    favorite_color: 'green',
    favorite_nfl_team: 'Philadelphia Eagles'

Send multiple columns of data in the same function call (using core Hubspot API, for reference). This particular example would be embedded in a PHP script.

_hsq.push(["identify", {
    ipaddress: '<?php echo $_SERVER['REMOTE_ADDR']; ?>',
    user_agent: '<?php echo $_SERVER['HTTP_USER_AGENT']; ?>',
    session_id: '<?php echo nebula()->nebula_session_id(); ?>',

Additional Notes

This function requires the Hubspot Portal ID in Nebula Options.

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    Source File

    Located in /assets/js/modules/analytics.js on line 1362.

    No Hooks

    This function does not have any filters or actions available. Request one?
    nebula.crm = async function(action, data, sendNow = true){
        if ( nebula.isDoNotTrack() ){
            return false;
        if ( typeof _hsq === 'undefined' ){
            return false;
        if ( !action || !data || typeof data == 'function' ){
  'Action and Data Object are both required in nebula.crm().', '/functions/crm/');
            return false; //Action and Data are both required.
        if ( action === 'identify' ){
            _hsq.push(['identify', data]);
            jQuery.each(data, function(key, value){
                nebula.user[key] = value;
            if ( sendNow ){
                //Send a virtual pageview because event data doesn't work with free Hubspot accounts (and the identification needs a transport method)
                _hsq.push(['setPath', window.location.href.replace(, '') + '#virtual-pageview/identify']);
            //_hsq.push(["trackEvent", data]); //If using an Enterprise Marketing subscription, use this method instead of the trackPageView above
            //Check if email was identified or just supporting data
            if ( 'email' in data ){
                if ( !nebula.user.known && ){
                    nebula.dom.document.trigger('nebula_crm_identification', {email:, data: data});
                    ga('send', 'event', 'CRM', 'Contact Identified', "A contact's email address in the CRM has been identified.");
                    nebula.user.known = true;
            } else {
                nebula.dom.document.trigger('nebula_crm_details', {data: data});
                ga('send', 'event', 'CRM', 'Supporting Information', 'Information associated with this user has been identified.');
        if ( action === 'event' ){
            //Hubspot events are only available with an Enterprise Marketing subscription
            //Refer to this documentation for event names and IDs:
            _hsq.push(['trackEvent', data]);
            _hsq.push(['setPath', window.location.href.replace(, '') + '#virtual-pageview/' + data]);
            let oldTitle = document.title;
            document.title += ' (Virtual)'; //Append to the title
            document.title = oldTitle;
        nebula.dom.document.trigger('crm_data', data);


    To override or disable this JavaScript function, simply redeclare it with the exact same function name.

    nebula.crm = function(action, data, sendNow){
        //Write your own code here, leave it blank, or return false.